New Ramen joint rises quickly in Lawrence

The new restaurant in town, Ramen Bowls, has risen quickly since its opening last month. One of the things that could have contributed to so much of the restaurant’s success is a great use of social media.

While many well-established restaurants still may not even have a decent Facebook page or Twitter account, Ramen Bowls has not only created both of these but has used them effectively as well.

The Ramen Bowls Facebook page has pictures of customers eating their soup, the food that they serve, and even some cool things seen around the restaurant (check out this picture of a fan that already has a tattoo of the restaurant’s logo). Beyond this, Ramen Bowls makes it clear that they read comments that are posted to their page. Even comments on their photos have likes on them proving that the restaurant has at least glanced at them, something rare on a restaurant Facebook page.

While the restaurant’s Twitter account gets less attention from Ramen Bowls than its Facebook page, it does a good job of catering to the young Twitter crowd, possibly gaining more business. The tweet below surely got them some new business in Lawrence on November 1:

In the span of being open for a month, the restaurant has even created a food challenge to generate more buzz in the community. Beginning on Halloween, Ramen Bowls began its Ghost Pepper Ramen challenge. Winners get a t-shirt and the first three winners had their pictures posted the restaurant’s Facebook page.

The new restaurant downtown no doubt has gotten most of its success because of the food that it has served, but the little things like creating a buzz in the (social networking) community are crucial as well. In just a month, Ramen Bowls has utilized this and used it to its advantage.